Design consultancy: Denomination
Advertiser: Four Winds
Four Winds Vineyard, a small family-owned winery outside Canberra, commissioned Denomination to update its branding and packaging in order to secure a distributor for the competitive Sydney market. The majority of consumers buy wine by the look of the label, so good design is crucial. For small wineries trying to compete against bigger well-funded wineries, the label is their only voice and it can make – or break – them. Four Winds Vineyards soon discovered the effectiveness of its new packaging. The redesign achieved the brief's objective to secure a Sydney distributor and more. 18 months later, the winery has experienced significant growth, a greater profile within the industry and with consumers, and is very much set up for continuing success. The subsequent positive effects on the business saw client Sarah Collingwood nominated for Owner/Operator of the Year by the Australian Women in Wine, as well as being chosen as a Future Leader by the Australian Wine Industry, both notable achievements in this highly competitive and crowded marketplace.