Expedia: Travel yourself interesting

This case study demonstrates how Expedia, the internet-based travel company, cut through a crowded category with an emotion-led campaign to increase profit margins in Europe.

Expedia: Travel yourself interesting

Principal author: Mattijs Devroedt, Ogilvy & Mather AdvertisingContributing authors: Luis Fernandes and Andrew Warner, Expedia


This paper tells the story of Expedia, the original online travel brand, and...

Not a subscriber?

Schedule your live demo with our team today