Expedia: Travel yourself interesting

Mattijs Devroedt

This case study demonstrates how Expedia, the internet-based travel company, cut through a crowded category with an emotion-led campaign to increase profit margins in Europe.

Expedia: Travel yourself interesting

Principal author: Mattijs Devroedt, Ogilvy & Mather AdvertisingContributing authors: Luis Fernandes and Andrew Warner, Expedia

Introduction

This paper tells the story of Expedia, the original online travel brand, and...

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