To build sustainable CX, think big, start small, and don’t rip off Amazon

At CX APAC Online 2020, Troy Barnes, chief customer officer of Pizza Hut for APAC offers some tips for organisations looking to embed CX in their company’s DNA for the long haul.

Despite being a late starter, the Asia Pacific (APAC) region isn’t doing too shabby in the CX (customer experience) department. As Troy Barnes, chief customer officer of Pizza Hut for APAC, noted recently in a fireside chat at CX APAC Online 2020, the...