KitchenAid uses “moment marketing” YouTube strategy to boost awareness and recall

Reed Karaim

KitchenAid, the home appliances line owned by Whirlpool, leveraged a dynamic YouTube ad campaign to drive brand awareness and recall.

KitchenAid is a venerable brand within Whirlpool, the Benton Harbor, Michigan-based home appliance manufacturer with more than $20 billion in sales worldwide.

While the brand was approaching its 100th birthday in 2019, its fame was still largely based...

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