As civil unrest spreads across the US following the death of George Floyd – and issues of racial injustice dominate the social and political agenda – the pressure is rising on companies to make their stance clear.
“What I don't want to do is trivialize what is an incredibly complex situation of racial injustice in America by boiling it down to a problem that can be solved by marketing,” Manoj Raghunandanan, global president of healthcare giant Johnson & Johnson’s Self Care unit, said in assessing the burgeoning crisis.
“It can't.”
But, he continued, “That doesn't mean that we can't play...