How El Pollo Loco uses TikTok to connect with young Hispanics

Restaurant chain El Pollo Loco is using TikTok campaigns to reach a younger Latino demographic, and its success, in turn, is contributing to both brand awareness and sales growth.

Restaurant chain El Pollo Loco is using video-sharing app TikTok to connect with the younger generation of Latino consumers in the US, according to Gabe Alonso, the brand’s VP of Digital Marketing.

In doing so, the brand has experienced considerable success,...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands