Bevel grooming products stand up to specific needs of Black male consumers

Bevel, the grooming brand made by Walker & Co., successfully tapped into a gap in the market when it came to meeting the distinct personal-care needs of Black men.

Why it matters

Brands are seeking to demonstrate their support to the Black community with positive statements and purpose-driven actions. In many cases, however, products in categories such as grooming, style and beauty are not engineered with this audience...

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