Direct Line Group: They went short. We went long
Carl Bratton, Ann Constantine and Nic Pietersma
Direct Line Group (DLG), a British insurance company, measured the impact of marketing in both the short and long term to provide a holistic view of how brand acquisition and investment influence consumers.
Brand: Direct Line GroupAdvertiser: Direct Line GroupAgency: Direct Line Group; Ebiquity
Direct Line Group (DLG) had to demonstrate the business case for marketing its multiple insurance brands: Direct Line, Churchill and Privilege....