Deutsche Telekom: Sea Hero Quest

Deutsche Telekom, the German mobile operator, used a smartphone game to support research into dementia and improve its brand image.

Campaign details

Brand: Deutsche Telekom Brand owner: Deutsche Telekom Lead agency: MediaCom Agentur für Media-Beratung GmbH, Saatchi & Saatchi Country: Global Industries: Telephone & internet services Media channels: Games & competitions, Mobile & apps, Social media, Word of mouth, advocacy

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