Dettol: Making the invisible visible

Hand-sanitiser brand Dettol reduced rates of diarrhoea among children and grew penetration with an educational campaign in India.

Campaign details

Brand: DettolBrand owner: Reckitt BenckiserLead agency: McCann Worldgroup IndiaContributing agencies: Impact CommunicationsCountry: IndiaIndustries: Bath toiletries, soapMedia channels: Events & experientialBudget: Up to 500k


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