Campaign details
Brand: DettolBrand owner: Reckitt BenckiserLead agency: McCann Worldgroup IndiaContributing agencies: Impact CommunicationsCountry: IndiaIndustries: Bath toiletries, soapMedia channels: Events & experientialBudget: Up to 500k
Dettol: Making the invisible visible
Hand-sanitiser brand Dettol reduced rates of diarrhoea among children and grew penetration with an educational campaign in India.
