Creating Cupfusion with Reese's

Devon Horowitz

This case study shows how Reese's, a chocolate brand, was able to successfully launch its newest product in the US despite a major information leak.

Campaign details

Brand: Reese'sBrand Owner: The Hershey CompanyLead Agency: KetchumContributing Agencies: Havas, Universal McCannCountry: North AmericaIndustries: ConfectioneryMedia Channels: Social media

Executive Summary

Reese's PiecesPeanut Butter Cups were...

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