Cheetos Museum

Frito-Lay, a snack food manufacturer and marketer, increased its share of the cheese-puff market in the US with its brand Cheetos by launching a Cheetos art exhibit.

Advertiser: Frito-LayBrand: CheetosAgency: Goodby Silverstein & PartnersCountry: United States

Objectives

At the start of 2016, Cheetos was facing its greatest competition—Cheetos itself.

Year-over-year sales had increased continually for nine years....

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