Cheetos Museum

Frito-Lay, a snack food manufacturer and marketer, increased its share of the cheese-puff market in the US with its brand Cheetos by launching a Cheetos art exhibit.

Advertiser: Frito-Lay Brand: Cheetos Agency: Goodby Silverstein & Partners Country: United States

Objectives

At the start of 2016, Cheetos was facing its greatest competition—Cheetos itself.

Year-over-year sales had increased continually for nine yea Their share of the cheese-puff market was incredibly high, but essentially flat (e.g. 76.9 percent in 2015 vs. 76.93 percent in 2014).

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