Starbucks UK: What's Your Name?

Starbucks, a coffeehouse chain, demonstrated its support for transgender people in the UK with its What's Your Name campaign.

Campaign Details

Brand: StarbucksAgency: Iris Country: United Kingdom

Why is This Work Relevant for Creative Strategy?

Whilst the execution of the Starbucks 'What's your name?' campaign follows very specific stories to great effect, it was the result of a much broader strategic need to reignite the brand as a symbol of progress. Understanding the polarising nature of

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