Burger King: The Whopper Detour (2021)

Burger King, a fast-food brand, drove consumers to download the Burger King app in the USA by breaking conventional marketing rules with its campaign The Whopper Detour.

Campaign details

Brand: Burger KingAgency: FCB New York Country: United States

Objectives

Kick-start Burger King's digital transformation by launching the revamped Burger King App. Every QSR (Quick Service Restaurant aka Fast Food) brand wants you to download their app. The QSR app is basically the new drive-thru. So, it was essential to

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands