Cadbury Dairy Milk - The joy of content: how a new communications model is paying back for Cadbury

Tom Goodwin, Rachel Barrie, Lucy Evans and Margaret Jobling

By 2007 Cadbury Dairy Milk (CDM) was running out of steam; facing flatlining sales, losing relevance to younger generations and with an advertising model that felt tired.

Cadbury Dairy Milk – The joy of content: how a new communications model is paying back for Cadbury

Principal Authors: Tom Goodwin and Rachel Barrie – Fallon London; Lucy Evans and Margaret Jobling – Cadbury UK

Contributing Authors: Karl Weaver and David...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today