The WARC Guide to scale-up brands: Strategies for accelerating growth

Provides new thinking and best practice on scale-up brands.
  • Scale ups should move away from relying on sales activation and increase brand advertising for long-term growth and effectiveness.
  • It is also key to prioritise to ensure product-market fit before scaling up – at least 40% of the base should comprise repeat customers.
  • Build your brand, leveraging broadcast media channels to reach a wider audience of all ages – TV advertising can be very effective for scale-ups.
  • ​Focus on internal company communications and culture as the number of employees grow and, as sustainability has become a key consideration, go beyond media KPIs and look at social impact KPIs....

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