Best practice in media strategy for multiscreen viewing

Stefan Jansen and Milly Haslam

Highlights three key learnings for best practice guidance in marrying channels in an integrated media strategy to maximise ad receptivity.

This article is part of a series of articles on media strategies for multiscreen viewing. Read more.

Marrying a traditional medium such as TV with the often complex and fragmented world of online video and mobile...

WARC subscribers can sign in to keep reading

Schedule your live demo with our team today

Get a demo