#BeYourOwnFilter: Introducing Maybelline's new foundation for the Snapchat generation

Elissa Wong, Ruth Lim

This case study shows how Maybelline, the cosmetics brand, increased brand awareness and sales in Singapore by tapping into women's love for Snapchat selfies.

Campaign details

Brand: Maybelline Brand Owner: L'Oréal Lead Agency: TBWA\Group Singapore Country: Singapore Industries: Cosmetics, beauty aids Media Channels: Games & Competitions, Online Video, Social media, Websites & microsites

Executive Summary

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands