#BeYourOwnFilter: Introducing Maybelline's new foundation for the Snapchat generation

Elissa Wong, Ruth Lim

This case study shows how Maybelline, the cosmetics brand, increased brand awareness and sales in Singapore by tapping into women's love for Snapchat selfies.

Campaign details

Brand: MaybellineBrand Owner: L'OréalLead Agency: TBWA\Group SingaporeCountry: SingaporeIndustries: Cosmetics, beauty aidsMedia Channels: Games & Competitions, Online Video, Social media, Websites & microsites

Executive Summary...

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