Ariel Matic: Share The Load

This case study shows how Ariel, a laundry detergent brand, used a social campaign to engage with its Indian audience and increase brand awareness.

Ariel Matic: Share The Load

Rajat Mendhi, Manisha Sain

Campaign details

Brand: Ariel MaticBrand owner: P & G IndiaLead agency: BBDO IndiaContributing agencies: Red Ice FilmsCountry: IndiaIndustry: Cleaners & detergentsMedia:Cinema, Events & experiential,...

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