Always: Girl Emojis #LikeAGirl

This case study shows how Always, a feminine hygiene products brand, increased brand awareness globally by using emojis to tackle society's prejudices towards young girls.

Campaign details

Brand: AlwaysBrand Owner: Procter & GambleLead Agency: Starcom UK, Leo Burnett ChicagoContributing Agencies: Starcom US, MSL NYCountry: GlobalIndustries: Feminine hygieneMedia Channels:Online video, Social media, Word of mouth, advocacy...