Women’s sport: From niche to mainstream

A guide for brands exploring the growing potential of women’s sport as a platform for sponsorship.

Creating a sports sponsorship framework

This article is part of a series of articles on creating a sports sponsorship framework. Read more.

You may know that women’s sport is on the up, but the real picture is even more positive. You see, women’s sport has become, well, just sport. A good team will attract a major audience of sports fans, both male and female.

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