Digital strategy in healthcare marketing
This article is part of a series of articles on digital strategy in healthcare marketing. Read more.
Where to start
Digital health interventions are sorely needed: society stands to benefit hugely from healthcare apps that have the potential to change lives by improving and maintaining the health and wellness of users.
App creators are only too well aware of the difference that technology can make, and have created a huge range of apps that promise to do just this. In reality, though, few are based on science and only a tiny percentage have...