Digital strategy in healthcare marketing
This article is part of a series of articles on digital strategy in healthcare marketing. Read more.
Where to start
In many cases, brands are using a singular approach to measuring social media content effectiveness, usually by looking at impressions across a target and trying to optimize against a large campaign concept. However, by breaking down content in terms of the ways people get used to new ideas to make decisions, people sort themselves into journey stages and addressable segments that can be more efficiently targeted and retargeted to take actions.
Healthcare marketers...