Digital strategy in healthcare marketing
This article is part of a series of articles on digital strategy in healthcare marketing. Read more.
Where to start
The growth of data intelligence analytics has been a game-changer for marketers across all industry sectors. It has expanded the ability not only to target customers more effectively but also to better engage meaningfully with them on a continuing basis as we learn more about how they think, feel, behave and are influenced. But while data-related opportunities and challenges might affect all industries and types of companies, the world of health marketing has...