Sponsorship: Continental Tyres - Socialise the event

Dave Grainger

This article explains how social media can be used to maximise the impact of events sponsorship, using an example of when Continental Tyres sponsored the football World Cup.

Continental Tyres - Socialise the event

Dave GraingerInitiative UK

Admap: Boost the impact of sponsorship

This article is from the November 2014 issue of Admap, which focuses on 'boosting the impact of sponsorship' marketing strategies.

Continental Tyres didn't...

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