ellaOne: How role-play transformed the morning after

ellaOne, an emergency contraception brand, inspired women across Europe to kick-start a movement, which transformed sales and even broken LINK test records.

Campaign details

Brand: ellaOneClient: HRA PharmaAgency: Havas London

Why is it that when a man sleeps around, he's called a 'stud', but when a woman does the same, she's a 'slut'?

Women are still judged for their choices - from how we dress, to the actions we take. Even when those decisions are responsible choices, like taking the morning after pill.

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