The Marmite Gene Project

Marmite, a salty spread brand, launched the Marmite Gene Project to reverse declining sales by bringing it back into the breakfast discussion in the UK.

Campaign details

Brand: Marmite Client: Unilever Agency: adam&eveDDB London

Executive Summary

Now, we know what you're thinking.

Here we go. Marmite. One of the most long-standing, creatively brilliant campaigns in the history of advertising. The ultimate in strategic armchair rides.

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