Skittles: How we earned pride of place on supermarket shelves

Skittles, a brand of fruit-flavoured sweets, launched a campaign associated with London Pride to increase retail distribution and engage young people in the UK, which led to an ROMI of 142% within a year.

Campaign details

Brand: Skittles Client: Mars Wrigley Agency: adam&eveDDB London

Executive Summary

How do you get more Millennials to impulse buy your sweets? The obvious answer is not to create a unique sales driving occasion, develop a product that removes key brand assets and get it stocked in Britain's biggest retailer for 3 years and counting

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands