Plastic Oceans International: The Trash Isles – Ensuring the world’s first country made of trash is its last

Plastic Oceans International, a global non-profit organisation that addresses the issue of plastic pollution, created a campaign about a new country comprising a floating patch of plastic off the coast of Hawaii, which reached over 101 million people and incited 240,906 signatures on a petition.

Campaign details

Brand: Plastic Oceans International Client: Plastic Oceans International Agency: AMV BBDO

Executive Summary

There is a danger lurking in our oceans.

Lingering out at sea, just beyond our periphery.

A danger which poses a threat to our wildlife, our ecosystems, our way of life, our planet.

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