Optrex: From dry eye to screen eyes

Optrex, an eyecare brand, grew its market in the UK by launching a campaign showing a series of characters with screens for eyes, turning dry eyes into Screen Eyes.

Campaign details

Brand: Optrex Client: Reckitt Benckiser Agency: Havas London


If you asked anyone how important their vision is, it's likely they'd say 'very'.

Yet if you asked them what they do for their eye health, it's likely they'd say

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