HSBC UK: A global citizen rediscovers its voice in a changing Britain

HSBC, a bank, launched a campaign with Richard Ayoade in the UK to celebrate how we are better together, to reinforce itself as a UK brand with a global reach.

Campaign details

Brand: HSBC Client: HSBC Agency: JWT London

Executive Summary

At a time when the UK was questioning its relationship with the rest of the world, HSBC UK needed to show it could be as relevant as a local bank, but built on the strength of its global connections.

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