Greenpeace: There’s a Rang-tan in Our Awards Entry – How We Took Palm Oil from Obscurity to Centre Stage

Greenpeace, a non-governmental organisation, used a young, animated orangutan to turn a wall of ignorance around palm oil into front page news through an emotional film in the UK.

Campaign details

Brand: GreenpeaceClient: GreenpeaceAgency: Mother London

Summary

This is a story in two parts, telling how a young orangutan turned a wall of ignorance around palm oil into front page news.

We were tasked with making palm oil as famous as plastics....

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