Campaign Purpose
Our World Cup campaign was created to bring The Economist directly to the attention of prospects who may not otherwise have considered the brand. We spotted a highly relevant way to introduce our content to a new audience at the point they were engaged with the action. And convert on the spot with free trials and subscription offers.
Campaign Objectives
As part of a wider marketing strategy to place The Economist at the heart of major global events, we needed to carve out a unique role during the 2018 World Cup tournament. We knew we had to unlock...