Black & Abroad, LLC: Go Back To Africa

Black & Abroad, a cultural collective dedicated to redefining experiences for the modern Black traveller, increased visibility in the US by erasing racist comments telling African Americans to go back to Africa and replacing those comments with a positive vision of Africa.

Campaign Purpose

A history of violence

Between 1525 and 1866, more than 12.5 million African people were taken from their communities, loaded onto ships, brought to the West, and forced into slavery. Today, systems of oppression endure - including racialized language such as the "n word"

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