ALA Group Company: Chando beautiful surgery lines campaign

Chando, a Chinese skincare brand, chose to inspire Chinese women with the real meaning behind Mother's Day.

Campaign details

Brand: ALA Group Company Agency: Shanghai Soho Square Advertising

Marketing Challenge

Competition in the Chinese skincare market is becoming increasingly fierce, with over 8,600 brands in China in 2016 and 2.4 new products entering the market every hour (Chinese Beauty Brand Audit 2017, Kantar World Panel Nov2017). To compete, all bra

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