Clorox digs down into native advertising

Geoffrey Precourt

This event report from ad:tech San Francisco, describes how Clorox, the US household goods manufacturer is adopting 'native advertising' techniques to increase brand recognition.

Clorox digs down into native advertising

Native advertising remains a rather loosely-defined concept at present. But this has not stopped Clorox Co., the manufacturer of various food, chemical and consumer products - and which is perhaps best known for...

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