Advertising pays: How advertising fuels the UK economy

This report argues that advertising adds at least £100 billion to UK GDP by increasing the level of economic activity and increasing the productivity of the economy; on average, £1 of advertising spend generates £6 for the British economy.

Advertising pays: How advertising fuels the UK economy

Foreword

By Gavin Patterson, CEO BT Retail and President, Advertising Association

Instinctively, when you work in advertising you understand its effects. Advertisers see at first hand how it promotes...