Digital brand-building the Nestlé way

Pete Blackshaw, Nestlé's global head of digital and social media, discusses how the principles of the company's longstanding 'Brand Building the Nestlé Way’ program is being applied to digital and social channels.

Digital brand-building the Nestlé way

Geoffrey PrecourtWarc

Pete Blackshaw, Nestlé global head of digital and social media, finds time every day to review his company's Facebook pages – all 600 of them.

"I've been in my job for 16 months,"...