A fresh round of drinks: Innovating beyond beer in Eastern Europe

The ongoing global recession makes it exceedingly difficult for brands to remain distinct and popular, especially in a market as competitive as the Eastern European beer market.

A fresh round of drinks: Innovating beyond beer in Eastern Europe

Jonathan GableBrainJuicer, GermanyYvan GoupilSABMiller, Switzerland

INTRODUCTION

The world loves beer. However, there's something of a problem in a region where beer production and drinking...

Not a subscriber?

Schedule your live demo with our team today