Samsung and the 'new 360': a social initiative for the London Olympics
Geoffrey PrecourtWarc
For the 2012 London Summer Olympics, Samsung is planning to do what Volkswagen did with its 2011 Super Bowl interactive activity: engage consumers before, during and after the event.
VW seeded interest in its spots – and its brands – with a series of digital teases for its 'The Force' commercials well before Super Bowl kickoff. And, every bit as important, it created a buzz around its Passat model that lasted long after the game was over.
In the same way, Samsung's 'Olympic...