This paper addresses how behavioural economics impacts the world of market research. Does the paradox of choice mean conjoint is invalid? Does anchoring negate pricing research? Together with the Congress delegates we will debate and explore the value this holds for market research; challenging what we know, or think we know, about behavioural economics through various interactive challenges and applying our findings to the world of research.
Research in a world of irrational expectations - How new thinking from Behavioural Economics changes the way we look at and conduct research
Stephen Phillips and Abigail Hill
Those of us in the industry know only too well that today’s...