Cafe Viet: Are you man enough?

Back in 2008, no new Vietnamese consumers were buying instant coffee. People preferred strong coffee brewed the traditional Vietnamese way as opposed to instant coffee.

Café Viet: Are you man enough?

The Warc Prize for Asian Strategy is Asia’s first competition set up to reward brilliant strategic thinking in marketing. Marketers and agencies across Asia (excluding Pacific) were asked to submit case studies...

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