Heard the ones about good comedians and behavioural economics?

Following Rory Sutherland's reading of How I Escaped My Certain Fate by the comedian Stewart Lee, he considers how, like humour, advertising is something that can only be judged behaviourally.

Heard the ones about good comedians and behavioural economics?

Rory Sutherland

Rory Sutherlandexamines the link between behavioural economics and humour, observing what the best marketing ideas have in common with jokes: they don't stand up to rational...