Heard the ones about good comedians and behavioural economics?
Rory Sutherlandexamines the link between behavioural economics and humour, observing what the best marketing ideas have in common with jokes: they don't stand up to rational...
Heard the ones about good comedians and behavioural economics?
Following Rory Sutherland's reading of How I Escaped My Certain Fate by the comedian Stewart Lee, he considers how, like humour, advertising is something that can only be judged behaviourally.
