Change 4 life – How open source marketing is helping us change 4 life
M&C Saatchi, London
SUMMARY
Consider the power of advertising.
Now compare it to thevae temptation of chocolate.
Or the lure of a comfy sofa and a DVD.
Or the ubiquity of chips, sweets or sugary drinks.
Or little things you take for granted, like frying pans, cars or ready-prepared foods.
Or the expedience of saying 'yes' to the kids, because life's too short to argue.
These are just some of the many causes of “the lifestyle epidemic”1; obesity.
Pitted against these forces,...