Customer Empowerment in the Digital Age

This "Speaker's Box" article provides an insight into consumer empowerment and the subsequent implications for the advertising industry.
Speaker's Box

Customer Empowerment in the Digital Age

Oguz Ali Acar

School of Business and Management, King's College London

Stefano Puntoni

Rotterdam School of Management, Erasmus University

Editors' Note

The “Speakers Box” attempts to bridge the...