Customer Empowerment in the Digital Age
Oguz Ali Acar
School of Business and Management, King's College London
Stefano Puntoni
Rotterdam School of Management, Erasmus University
Editors' Note
The “Speakers Box” attempts to bridge the...
Customer Empowerment in the Digital Age
This "Speaker's Box" article provides an insight into consumer empowerment and the subsequent implications for the advertising industry.
