Doritos Ketchup

This case study explores how Doritos utilised an innovative competition to create interest amongst millennials for the relaunch of its time-limited Ketchup flavour crisps in Canada.

Doritos Ketchup

BBDO TorontoPepsiCo Foods Canada

Situation analysis

Overall assessment

With the snack category continually adding new brands and new chip-like products, Doritos needed to defend its share of the aisle. A key weapon in the arsenal was limited...