Doritos Ketchup

This case study explores how Doritos utilised an innovative competition to create interest amongst millennials for the relaunch of its time-limited Ketchup flavour crisps in Canada.

Doritos Ketchup

BBDO TorontoPepsiCo Foods Canada

Situation analysis

Overall assessment

With the snack category continually adding new brands and new chip-like products, Doritos needed to defend its share of the aisle. A key weapon in the arsenal was limited time flavours.

Historically, limited time flavours created interest at the shelf and drove incremental sales. That tactic worked very well in 2014 when they brought back Ketchup-flavoured Doritos after 10 years. The flavour flew off the shelves and was sold out in five weeks - still popular after all those years in hiatus.

We brought back Ketchup in 2015, but...

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