Doritos Ketchup
Situation analysis
Overall assessment
With the snack category continually adding new brands and new chip-like products, Doritos needed to defend its share of the aisle. A key weapon in the arsenal was limited...
Doritos Ketchup
This case study explores how Doritos utilised an innovative competition to create interest amongst millennials for the relaunch of its time-limited Ketchup flavour crisps in Canada.
