Bell: Let's talk - long-term success

This case study describes a campaign by Bell Canada, the telecoms leader, that sought to raise awareness of the impacts of mental health through a 'Let's Talk Day'.

Bell: Let's talk - long-term success

lg2Bell Canada

Situation analysis

Overall assessment

One in five Canadians will experience a form of mental illness at some point in their lives. Despite being such a widespread issue, very little had been done to raise...