Volvo: All-new XC90 Virtual Launch

This case study demonstrates how Volvo, the automotive manufacturer, used a celebrity-targeting campaign to launch its XC90 model in Sweden despite it not being produced yet.

Volvo: All-new XC90 Virtual Launch

Campaign details

Agency: DigitasLBi (Denmark and Sweden)Client: Volvo CarsCategory: Automotive

Executive summary

The Volvo XC90 is the most intuitive and luxurious Volvo yet – a mid-size luxury SUV that sets a new luxurious...

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