Lowe's Fix in Six: A sensation in six seconds

Emily Viola

This case study demonstrates how Lowe's, a home improvement chain in the US, developed a new utility for a burgeoning social media platform to drive engagement with millennials.

Lowe's Fix in Six: A sensation in six seconds

Emily Viola

Campaign details

Brand owner: Lowe's CompaniesLead agency: BBDO New YorkBudget: Up to 500kCountry: United StatesIndustry: Paints, DIY, home improvementMedia:Earned media, buzz, Online video, Social media...

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